Thursday, May 22, 2014

Raining Gold

The Forte Metal Rain Tee in Gold/White has been this season's hottest look on a global scale. Forte released one of their most premiere styles yet. This shirt couples perfectly with our Robin's Jean in White with Gold/Aurum Swarovski long flap pockets. The Forte Metal Rain Tee in Gold/White is now live and available at Pure stores in Charlotte, NC and Atlanta, GA. You can even shop online just in time for memorial day weekend at
Already have this fit? Tag us on IG at @PureAtlanta with #PureAtlanta for a repost!

Thursday, January 30, 2014

2014 SnowStorm in Atlanta & PureAtlanta has serious Snowstorm SwaggMCM Beyond Snowdome Clutch

What could you love more than the MCM Beyond Snowdome Clutch?  Perfect for a quick trip to Aspen or ice skating down Peach Tree Road.
MCM SNOWDOME at Pure Atlanta 
We are also in love with the MCM Beyond Snowdome messenger bag perfect for hopping on your friends private helicopter for the weekend and escaping to a warm climate!

Thursday, November 21, 2013


Check out Lakecia, the website manager at demonstrating how to reverse a women's MCM tote.  Available in Black and Cognac for $540 at Pure in Atlanta and Charlotte, NC.

Saturday, November 2, 2013
Silk Satin Luxury Zip Ups
Not into tatoos?  Here's an alternative way to showcase amazing art on your body.  These gorgeous silky satin zip up jackets are the perfect weight for pre-holiday weather.  At $225 Silky Satin is a luxurious gift to give for holiday.  These items ship directly from Pure Atlanta where you can also find fabulous silky pants to match.

If you have questions...Give our stylists a call, we love to chat ! 404-841-3466

Monday, October 28, 2013


MCM GOLD M logo cognac belt.

MCM (Mode Creation Munich) reversible belts are another 2014 dream come true.  Versitile for all styles and budgets. One side of the belt is adorned with a rich lavish color such as red, black, purple, taupe or blue.  The other, classic MCM heritage cognac and black logo.  To switch your look simply flip the M to show your style.  At $265 this belt can be worn year round with a variety of looks.  

Perfect present Alert!  Just note...The gold M is available at 36 inches and the Silver at 38 inches.
All MCM belts ship directly from Pure Atlanta with authenticity and warranty cards.

Tuesday, October 22, 2013

Kite Leather Jogging Pants at
Love, Lizzie Kash

It is an honor and a privilege to style the most relevant and fashion forward people in the world.  I will be picking out items frequently that I feel are the most relevant pieces of that time.  Today, it's leather jogging pants by Kite Club.  From Shinny to Matte, thick to thin, leather pants are in! 

What started out as a progressive movement by fashion forward celebrities such as Kanye West (see below) has developed into a trend with staying power.  Leather pants have proven to be the new denim, and we're all ready for something new...aren't we?  With so many color and texture options, you can literally wear leather pants for a month straight with out a single repeat.  

Following are some of my ultimate dream come true leather pants from one of my favorite leather pant companies Kite Club:

1. Kite Matte Joggers, delicious leatherette with ankle zippers and a draw string waist.  Available in Red, Black, White, 2 different blues, Grey, and Camo for $238 these Kite leather pants are a must have wardrobe staple:

2. Kite Perforated Leather Jogging Pants available in red and black.  Micro-perforation make these leather joggers modern and airy for maximum comfort.  Ankle zip detail and a draw string waste make the pants versatile for day or night.  At $238 everyone needs a pair.

Kite Leather jogging pantsLeather jogging pans perforated

3. Kite Mixed Media Fleece and Quilted Leatherette Jogger.  Everyone knows that Lizzie loves pricepoint.  At $165 these are all day every day hitters.  I love this style which was recently featured in the Future video "Ready".  Of course since Future was shopping with us way before he was being honest with the world from Pluto we have to show love and support to Atlanta hero Future. #salute #future #proud
future the rapper sweat pantsfuture the rapper pants

Follow me on Instagram as I bring to life love for Global Contemporary fashion.
Talk to me directly:

Kanye West Loves Leather as must as Lizzie
Who loves leather more Lizzie Kash or Kanye West?
Shout out to Yeezy, an inspiration and leader in global fashion.

10/28 update! Meek Mill Looking Powerful in Kite leather on fleece in front of a private jet!
Leather jogging pants available at


Wednesday, October 9, 2013

A Healthy Dose of 'Sugarpills'

Polish brand, Sugarpills prescribes some of the most futurist styles for trendsetters on a global scale. They've delivered an eclectic unisex FW2013 collection that will take your amorousness for fresh duds to new heights. The collection comprises itself of fashion-forward tees and sweatshirts like the 'Mona Lisa Sweatshirt' and 'Barbie Sweatshirt'. Sugarpills provides us with an unconventionally fresh lens on familiar artwork, symbols, and other living things. We can't help but be charmed by their perspective that has been so well-rendered into clothing and accessories. All of their printed sweatshirts are sewn in Poland and are extremely difficult to get your hands on here in the states. Pure Atlanta offers an extensive collection from tees, to leggings in Sugarpills gear. Snag yours at and prep your wardrobe for Fall.